Benedict Froggatt | web log

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This is a diary of things that inspire me, amuse me and make my life worth living
(currently design, clothing and food).

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Well-dressed

I’m reading Adolf Loos’ Why a man should be well-dressed. Although the writing comes across as dogmatic in places and borders on the downright snobbish in others, if you take his ideologies with a pinch of salt you have a pretty nice set of guidelines for the modern gentleman. A few quotes from what I’ve read so far:

“An outfitter keeps everything in stock belonging to menswear. Not an easy task. For every article he sells he takes the responsibility for the appropriate distinguished look of the buyer. In a well-run gentleman’s outfitter one can expect to be able to choose an item completely at random and not end up with something not in good taste, i.e. not correct.

A true gentleman’s outfitter cannot make any concessions to the needs of the masses. The excuse that one has to cater to all tastes should never cross the lips of a leading outfitter. Errors of judgement should be unthinkable, and if one should happen to occur, it is his duty toward his customers to remove the offending article from his premises immediately.

He is principally a dealer. His relationship with craftsmen is similar to that of a collector, or the director of an art gallery with his artists. They too have a duty to select the best from among the wealth of objects that latter have created. This is enough of a task to fully occupy the mind and soul of any person.